From a press release:
“Fruitive officially opens its second Washington D.C. location on Friday, January 25th in DuPont Circle. The 100% plant-based brand celebrates this opening by giving away their best-selling Avocado Herb Toast, made of Flax & Spelt Bread, Avocado, Basil Pesto, Oregano, Sea Salt and Black Pepper and coffee to stave off the winter chill. Free avocado toast and coffee will only be available January 25th from noon and while supplies last.”
Located at 1330 Connecticut Ave NW, Fruitive opens tomorrow Friday, January 25th. Fruitive will introduce a more modern and technologically savvy look with eight video screens as menus. Guests will also notice that there is no point-of-sale counter barrier, encouraging a more interactive experience between diners and Fruitive’s enthusiastic staff. Instead, staff will carry around an iPad for monetary transactions. The brand went cashless in 2018 in an effort to expand its sustainable practices, which include utilizing pulp from creating cold-pressed juices to make their wellness shots and doing away with plastic straws.